6/18/2012

企業如何達成分析決策的方法:DELTA

本書 (1) 延續前一本書 Competing on Analytics,說明如何達成該目標的五個步驟,分別為

Data: The prerequisite for everthing analytical 
Enterprise: Integrting across organizational silos 
Leadership: The deciding DELTA factor
Targets: Picking your spots for analytics
Analysis: Managing Scarce and valuable talent

第一章根據 Competing on Analytics 中的架構,將企業使用分析能力的狀況分成五個階層,分別為

Analytically impaired
Localized analytics
Analytical aspirations
Analytical companies
Analytical competitors

附錄中的 2 頁表格針對如何進階到高一階層的工作,分別說明 DELTA 中必須準備的事項。

書的第二部份則是說明如何維持該狀態,分別為

Embed analytics in business processes
Build an analytical culture
Review your business comprehensively
Meeting challenges along the way
Toward more analytical decisions and better results

達成的關鍵?

The key challenges are no longer technological or analytical; they have more to do with simply making managers familiar with the concepts and the process. (2) 

(1) T.H. Davenport, J.G. Harris, and R. Morison, Analytics at Work: Smarter Decisions, Better Results, Harvard Business Press, 2010.

(2) T.H. Davenport, How to Design Smart Business Experiment, Harvard Business Review, 2009.

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